AYMI
← Back to proposal
CREATIVE PREVIEW · SPORTSEDTV · JUNE 2026

Six concept frames.
Two surfaces.
One library.

Three frames for consumer acquisition — the self-coaching athlete who comes for a single skill drill and stays for the library. Three frames for institutional positioning — the federation, the district, the partner who's already half-convinced by your existing wins.

Bucket A
Consumer acquisition
Three frames
Bucket B
Institutional authority
Three frames
Build out per winner
4 placements +
headline + copy banks
I How to read this pack

These are concept frames, not production assets.

Six directions chosen to test the angle, the register, and the surface — not finished creative.

PRODUCTION NOTES

How AYMI ships from concept to live creative.

  • 01Concept → angle test. Each frame represents a distinct angle. We test the angle first, not the specific copy.
  • 02Winner → 4-placement build. Each winning concept expands to 1:1 (feed) · 4:5 (vertical feed) · 9:16 (stories / Reels / TikTok) · 16:9 (display / YouTube / LP hero).
  • 03Headline & copy banks. 3–5 headline variants and 2–3 primary-text options per winner, sequenced to a test plan.
  • 04Real talent integration. Production frames featuring Olympic champions or named coaches anchor to the actual instructors in your library, with talent releases audited per campaign.
  • 05Matched landing · institutional surface. Each ad routes to a placement-matched conversion surface — quiz / library page / institutional access form. CRO testing is bundled into the engagement.
II Bucket A · Consumer Acquisition

Three frames for the self-coaching athlete.

Skill-query intent. Multilingual reach. Mobile-first context. Three frames in a sports-lifestyle photographic register — the action does the heavy lifting, the headline closes. Tuned for paid social feed, YouTube discovery, and creator-led TikTok.

Concept A1 — Your serve has a problem
A1SKILL-QUERY HOOK4:5 FEED

Your serve has a problem. Sixty seconds with a coach to fix it.

The skill-query intent angle. Tight golden-hour racket-and-ball moment, identity-neutral. The user searches the problem; SportsEdTV is the answer. Tennis serve in this frame; expands to free throw, short game, swing path, footwork — one frame per skill query.
PersonaThe self-coaching athlete. Adult enthusiast. Searches the skill, finds the drill.
RouteSportsEdTV.com → specific skill-drill video → library hub → free registration prompt
TestsSkill-query specificity vs. broader "improve your serve" framing. Headline length. Time-promise variations ("sixty seconds" vs. "one drill" vs. "one minute").
SurfacesMeta feed · YouTube discovery · TikTok · Google paid search RSA
Concept A2 — The world's instructional library in your language
A2SCALE / MULTILINGUAL4:5 FEED

30 sports. 5 languages. Free. Forever.

The scale + multilingual positioning angle. A mid-air basketball moment opens the frame, the numbers close it. Surfaces what almost no competitor can claim — library breadth across sports and languages, free at the front door. Tested into Spanish, Portuguese, Mandarin, and Arabic markets via geo-language paid social, sport-swapped per market (tennis for LATAM, football for Brazil, cricket for India).
PersonaThe self-coaching athlete outside English-first markets. LATAM, Brazil, China, MENA, francophone Africa.
RouteLanguage-detected landing → localized library view → free registration in native language
TestsFive-language manifest (this frame) vs. single-language localized variants per market. Language-order sequencing.
SurfacesMeta feed (geo-localized) · YouTube TrueView · partnership-led federation pages
Concept A3 — Olympic technique on the way to work
A3MOBILE-FIRST CONTEXT4:5 FEED

Olympic technique. In your pocket.

The portability angle. A courtside-bench lifestyle moment — athlete with phone in hand, drill on screen, racket and water bottle alongside. The library lives on every device. Olympic technique becomes everyday access.
PersonaThe aspiring athlete with adult life. Commuter, parent, employee. Wants better — in fifteen-minute windows.
RouteApp store install → sport-of-interest detection → first curated playlist
TestsTime-context line variations ("on the way to work" / "between meetings" / "before practice"). Device callout placement.
SurfacesMeta feed · TikTok · podcast pre-roll · commuter-zone OOH (later)
III Bucket B · Institutional Authority

Three frames for the federation, the district, and the partner.

The B2B side of the engine. These don't sell; they qualify. They are designed to land in a LinkedIn feed, a trade-press placement, or a federation-side conference deck — not a paid social skill drill.

Concept B1 — Trusted by FIBA, SHAPE America, and the Olympic federations
B1AUTHORITY SIGNAL4:5 FEED

Trusted by FIBA. SHAPE America. The federations that train athletes.

The authority-signal angle. An empty arena, a single spotlight, the ball at center court — the pre-game stillness frame. Named institutional partners as the proof. The Players' Tribune / Olympic broadcast register, not consumer paid social.
PersonaThe PE / Athletic Director · the federation strategist · the equipment partner
Routesportsedtv.com/partners → case-by-case partnership detail → institutional access form
TestsThree-named-partner format (this frame) vs. five vs. ten. Order of named partners. Light vs. dark register read.
SurfacesLinkedIn feed (B2B) · trade-press sponsored placements · conference takeover assets · ABM warmup
Concept B2 — 200,000 PE teachers got free access this month
B2INSTITUTIONAL PROOF4:5 FEED

200,000 PE teachers. Free access this month.

The institutional-proof angle. A quiet gym scene — basketballs racked, cones in a row, a whistle on a clipboard — lets the number do the work. Names the SHAPE America partnership (May 2026) as the concrete signal of what SportsEdTV does at scale for an institutional buyer. The moment a district AD reads this and asks "could we get this for our district?"
PersonaDistrict athletic director · PE department head · state PE association lead
Routesportsedtv.com/institutions → named-account intake form → pilot-scoping call
TestsHeadline number variations as SHAPE America rollout expands. CTA: "request access" vs. "schedule a demo" vs. "see what we built".
SurfacesLinkedIn (B2B targeting) · SHAPE-circuit trade-press · conference deck slide · outbound nurture asset
Concept B3 — The Sponsorship Power Score
B3RESEARCH IP / WEDGE4:5 FEED

The Sponsorship Power Score.
Proprietary ROI measurement for sports brand partnerships.

The research-IP angle. A pre-game flat-lay — racket, balls, training notebook, grip wrap — sets the analyst register. The Power Score becomes the warmup asset for the institutional engine and the cite-worthy methodology for analyst relations. Lands sponsorship aggregators (Signature Media-shape) and equipment brands (Völkl-shape) on a research surface, not a sales surface.
PersonaCMO at an equipment / apparel / nutrition brand · sponsorship aggregator · sports-media analyst
Routesportsedtv.com/power-score → methodology + sample report → sponsor-side strategic intake
TestsSubline framing variations. "Proprietary" vs. "Independent" vs. "Industry-standard". Whether to lead with the Score name or the use case.
SurfacesLinkedIn sponsored content · AdAge / SBJ / Front Office Sports placements · analyst outreach · cold-outbound warmup
IV How each winning concept expands

From one frame to a full placement set.

A winning angle expands to a complete creative testbed — the four placement ratios, headline and primary-text variants, and a matched landing surface. Roughly 24 production assets per winner.

01 · 1:1
Feed / Square
1080 × 1080
02 · 4:5
Vertical Feed
1080 × 1350
03 · 9:16
Stories / Reels / TikTok
1080 × 1920
04 · 16:9
Display / YouTube / LP Hero
1920 × 1080
V Sample copy banks

Per concept — 3–5 headlines, 2–3 primary text variants, 2 CTAs.

A flavor of what ships with each winner. Final copy banks are tuned to the actual surface (paid social vs. LinkedIn vs. trade press) and the test plan we agree at kickoff.

A1 · Headline variants

  • "Your serve has a problem. Sixty seconds with a coach to fix it."
  • "One drill. Sixty seconds. A better serve."
  • "The drill that fixes your serve toss."
  • "Sixty seconds with an Olympic coach. Your serve, fixed."

A1 · Primary text variants

  • "The free, multilingual instructional library coached by Olympic champions and professional players. Search a skill. Find a drill. Watch in your language."
  • "30 sports. Hundreds of coaches. Every drill free. SportsEdTV is the library serious self-coaching athletes default to."
  • "Built for the player who'd rather practice than read a forum thread about practice."

B1 · Headline variants

  • "Trusted by FIBA. SHAPE America. The federations that train athletes."
  • "The instructional partner FIBA chose."
  • "The library 200,000 PE teachers got free access to this month."
  • "What FIBA, SHAPE America, and the equipment brands have in common."

B1 · Primary text variants

  • "SportsEdTV's instructional library is licensed to national federations, school district consortiums, and equipment partners across more than thirty sports. Request institutional access."
  • "Built for the institutions that train athletes — not just the athletes themselves."
Production frames featuring named Olympic champions and professional coaches anchor to the real instructors in SportsEdTV's library, with consent-clean talent-release chains audited per campaign. The concept frames in this pack are identity-neutral on purpose — they show the wedge and the register, not the talent.